SEO (Search Engine Optimisation)

SEARCH ENGINE OPTIMISATION (SEO)

SEO is the process of making your website and digital assets more findable in organic search, the most common way people discover brands, services and products.

A solid SEO foundation is the cornerstone of any high-performing website or digital marketing strategy. But its benefits go beyond simply attracting eyeballs and driving traffic – and it all starts with search data.

We use our technical SEO skills to deep dive into your website’s search engine performance. From our technical SEO analysis, we are able to identify key areas of your site’s functionality, programming, and content. Deep keyword research also allows us to unlock powerful insights, such as customer pain points, page and content ideas, and opportunities for new products and services, among other benefits.

From this we can take action to improve your website traffic, site engagement, and conversion rates. That’s how we take the lead on increasing your business’s visibility, driving meaningful and measurable results.

Not sure if you need SEO support?

Many people aren’t sure if an SEO strategy is right for them, or even needed. So we’ve decided to make it easier for you, by providing a list of opportunities for involving SEO in your business strategy.

Hint: If you think you need one of the below, then you need SEO

Your website - We make your content work harder by better aligning your SEO tags, headings and body copy, images, videos and app store listings with the language your customers use when searching. We’ll deep dive into how people search for your brand, products/services and industry vertical to find opportunities for pages and content, language nuances, demand for new products and services, and more.
Content strategies - Rethinking your content or simply have blogs and reports to write? Our SEO specialists work alongside our in-house content team to help you make sense of why content is/isn’t working, and define what content you need to boost your game.
Social media marketing - Are you wondering why your content isn't reaching the right people? As part of your social and marketing strategy, your content creator and social media manager should be conducting keyword and hashtag research in order to implement the best strategy possible to get your content to the right people.
Project discovery calls - Many companies respect the insights that search data can offer and use them early as part of their Discovery process, whether within stakeholder workshops, audits, competitor analysis or user interviews.
Website migrations - Migrations often include changes to code, content and URLs, which can pose a risk to organic search success. That's why we work behind the scenes to uplift your technical SEO, conduct QA, content planning and optimisation, and redirect mapping to ensure no SEO equity is lost.
Continuous improvement - Build in processes and activities to grow your organic search presence over time. Our managed services activities can include ongoing reporting, SEO, content, UX, training and technical consultancy to investigate, learn and improve over time.

TECHNICAL SEO AUDITS

KEYWORD MAPPING

ON-PAGE SEO OPTIMISATION

What to expect from Rokir

Our ROKIR team provides a no bull**** service – giving you our expertise in a collaborative, results-driven partnership. We’ll examine your online presence inside and out to understand any technical SEO or CRO issues that may be holding you back (we’ll be a member of your team you don’t have to manage).

Our SEO services give you:

Technical SEO audit and team meeting (for those who want to understand SEO that little better)
Actionable on-page and off-page SEO recommendations we can measure
Keyword research, SEO optimisation, and mapping using the latest tools
Content that ranks and engages your audience
An accountable, collaborative team

If you’re looking for a team to help you improve organic search traffic, and drive your audience to your transaction points, then we’re the team for you! Our team take pride in building long-lasting relationships with our clients – keeping your digital presence optimised and engaging for the long run (even as the search engine landscape changes).

Let's talk about your SEO goals.

Recent Projects

A snapshot of our clients and previous work.

How we'll help

COMPETITOR RESEARCH

What are your competitors doing online? How are they reaching their audience? We’ll look into what it’s going to take to compete and develop on and off-page SEO strategies to boost your rankings.

KEYWORD RESEARCH AND MAPPING

Your digital presence isn’t just about telling people who you are. It’s about targeting valuable search queries that matter to your audience. We research the keyword searches that will benefit your brand and SEO optimise the pages on your site to target them.

ON-PAGE CONTENT STRATEGY

Using your target keywords, we will create and execute content plans to optimise your on-page SEO efforts. This will include keyword placement, metadata optimisation, content updates, image and video SEO, and internal linking.

LINK BUILDING

Creating new links to your website and finding broken or incorrectly sunset pages is something our in-house team frequently identify and fix as we consult with clients.

DUPLICATE CONTENT

Duplicate content is an SEO killer. Companies in the ecommerce space often reach out to SEO agencies like us to sort out ranking issues that are the result of duplicate content. Find out how we can help you today.

XML SITEMAPS

We’ll ensure your sitemap is up-to-date and has your robots.txt file so the search bots can read and index your site with ease. This technical service is vital to having your website properly found by Google and other primary search engines.

LOCAL SEO STRATEGY

Nailing local SEO is important for brick-and-mortar businesses. We’ll use our local SEO experience to edit, distribute, and optimise your business information around the web. We’ll optimise all the crucial directories like Google My Business, and other local directories.

CREATING NEW CONTENT*

Do you need help writing your blog or website content / simply don’t have the time to do it yourself? Our Creative Team work alongside our SEO experts to provide you with informative, user-friendly, SEO ready content for your site. Find out more about this service now.