Elevate your fashion brand with Rokir’s full suite of digital solutions.
The fashion industry is highly competitive. With a heavily saturated landscape, standing out in the industry can be a challenge. At Rokir, we’re huge fans of a challenge, and so we’re ready to work with you to increase visibility and improve sales for your fashion brand.
As a digital agency, we offer a wide range of solutions that can boost your customer numbers, increase website conversions, and help you build a loyal consumer base that returns to your brand time and time again.
At Rokir, we know there is no one-size-fits-all approach that we can take. The fashion industry has its own set of limitations that it faces when businesses try to build a digital strategy. The good news? We know what you need to do to overcome these challenges.
Below are the limitations we have seen fashion clients face and the ways we can help you beat them. Find out more about how our services can help you leap hurdles that brands like yours face when implementing a digital strategy.
We’ve mentioned already that fashion is a highly competitive industry because, well, we really mean it. There are fashion brands of all shapes and sizes out there catering to every niche imaginable, which means that when you enter the market, you’re going to compete against many other businesses just like yours.
So, how can Rokir help you overcome this?
The first thing we would do is to identify what makes you different and what makes you stand out in your niche. Is it the fabric you use or the way you have built a small but loyal community already? Whatever it is, we would use this uniqueness to bolster your brand and drive your content.
Our content services can help you promote your brand values and USP. Our website development will ensure this messaging is consistent across all your pages, and our social media strategy services can ensure that the message is constantly communicated on all your social profiles.
Fashion is a highly visual industry, which means your content needs to be dynamic and attractive and be able to entice consumers to your brand. You’re going to need lots of it, too. For smaller brands, these content demands can feel overwhelming, but when you work with Rokir, we take the stress out of it.
Our content and social media services include creating authentic videos and photographs, brand-informed content, and consistent posting to your social media platforms. We understand that small business owners tend to be juggling lots of plates, so you can leave your content strategy in our care.
Not only do people have pretty short attention spans on social media, but fashion consumers now expect fashion brands to be present across various digital channels. This includes social media platforms, like Instagram and TikTok, as well as eCommerce platforms.
Just like with content demands, having to be present across a range of social media platforms means taking precious time away from developing new products and growing your business. A digital agency, just like Rokir, can help with this.
We would develop a social media strategy for you that ensures regular and brand-consistent updates with minimal input from you so that you can spend the time where it counts.
Though online shopping is firmly cemented as most people’s favourite way to shop, it doesn’t mean that there aren’t flaws in the system. From abandoned cart rates to webpage maintenance concerns, fashion brands still have to overcome common pitfalls regarding online shopping.
At Rokir, we’re committed to not only developing a user-friendly, brand-consistent website for you but we can help you maintain it. Our hosting and maintenance services mean that the worries are out of your hands.
For fashion brands, customer retention is just as significant of an issue as gaining new customers. Remember that oversaturated industry we talked about earlier? Well, for fashion consumers, there is a tonne of choice out there, which means their loyalty sways pretty easily.
One of the best ways to boost customer retention and loyalty is to create a community on your socials. Frequent engagement with customers can show them that you care, make them feel part of something bigger, and, of course, help you gain insight into what they actually want.
Our social media strategy services are all about helping you to engage with customers, create personalised experiences for your followers, and improve communication to enhance loyalty.
The climate crisis has a considerable presence in the fashion industry. Many, many consumers are now concerned with who makes their clothes, where they are made, and other ethical considerations regarding fashion brands. This means being transparent with your consumers and communicating where you’re making your processes more sustainable.
Even brands that aren’t setting themselves up as sustainable fashion brands can achieve the transparency required from eco-conscious consumers, and we can help you do that.
A snapshot of our clients and previous work.
Website Development | Social Media Management
Website Development | Social Media Management
Website Development | Social Media Management
Website Development | Social Media Management
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Rokir has experience across a range of industries, but we’re committed to understanding each one before we dive into projects. This means we have the expertise necessary to support your digital journey, no matter the industry.
For fashion brands, we offer many digital solutions that can support growth, increase sales, and improve customer retention and loyalty. For more information on what we can do for you, give us a call now.
Digital marketing for the fashion industry should always utilise SEO. SEO, or Search Engine Optimisation, is used across the fashion industry to improve brand visibility, optimise websites for targeted traffic, and give your brand credibility. Using SEO can also help you gain insight into user behaviour, helping you to make informed decisions about content, marketing, and products.
As a highly visual industry, content creation services are always going to be beneficial for a fashion business. Content, like photographs and videos, can improve brand storytelling, helping consumers connect with the brand better. You can also use content to showcase products, educate followers on your sustainable practices, and promote events.
Digital marketing for fashion brands often involves different marketing campaigns at different times of the year. These may include winter campaigns, around Christmas, and new season campaigns. Creating a campaign will include defining your goals and making sure they align with brand values, researching and identifying your target audience, looking into trends, competitors, and consumer preferences, and creating engaging content.
Fashion website design requires a number of elements for success. You should first ensure that you’re creating a responsive design with user-friendly navigation. This means ensuring that your website looks great across all devices. You should also implement clear branding and high-quality visuals. In terms of webpages, it is essential that you have product pages, but you may also want to include pages that tell the story of the brand, answer common FAQs, and set out your delivery rates.
Social media is a particularly powerful marketing strategy for fashion and clothing brands. As a visual industry, the mechanisms of social media really lends itself to this industry. Some easy ways to promote your clothing brand on social media include creating and maintaining a consistent brand identity, creating a content calendar, using storytelling to help users get to know the brand, seeking influencer collaborations, and engaging with your followers regularly.
Creating digital strategies that help you make an impact and drive your outreach.
Transforming businesses through user focused website design and development.
Capturing the magic in your business and helping you to create content that converts.
Helping you leave the breadcrumbs to make your website and digital assets more searchable.
Laying the foundations and celebrating successful and industry-leading business.
Reliable and scalable hosting solutions to suit business from day 1 to year 50+
Check out the handy resources below for our most up to date blogs, guides and templates to help you achieve your digital goals.
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