Streamline your eCommerce business with our effective digital solutions.

eCommerce, more commonly known as online shopping, is an industry that has boomed in the past couple of years. Simply put, people just like shopping without having to leave their houses! This is, of course, a good development for eCommerce businesses and online retailers. But like any business, even digitally-focussed businesses, the eCOmmerce and retail sector faces hurdles in the current digital age when it comes to a digital strategy. But have no fear; Rokir is here to help!

Digital Limitations Affecting eCommerce Businesses

The limitations that eCommerce businesses run into when developing a digital strategy are unique to the industry. At Rokir, we like to know as much as possible about each industry before we dive into projects with them.


Our research has shown that there are common issues business owners face in the retail sector when developing a digital strategy, including the following. For each issue, we’ve given a brief overview of how Rokir could help you deal with the problem efficiently if you choose to work with us.

#1 Mobile Optimisation

Every retail brand worth its salt needs to have a website, but more importantly, that website needs to be effective and user-friendly across devices. More and more, we’re seeing consumers access retail sites on their phones or mobile apps, which means you need to optimise your website to do this, too.

Our eCommerce website design and development services can help you create a user-friendly, totally optimised site that works on desktops, mobile devices, and tablets, ensuring accessibility for all consumers.

We can also implement SEO for further optimisation, and we’ll host and maintain it for you, too, if you want to take all of the stress out of having a website!

#2 Cart Abandonment

We’re all guilty of online shopping only to abandon the cart when we see how much we’ve spent or how much delivery will cost, but for retail businesses, this is actually a huge hurdle they need to overcome.

Rokir’s eCommerce web design services can help you by ensuring that the checkout process is as user-friendly and easy to navigate as possible. We’ll also implement transparency and clear messaging on your website to communicate things like delivery rates and more. This can help to reduce the number of consumers who abandon their carts at the checkout.

#3 Competitive Industry

At present, almost every industry is considered competitive, but with eCommerce, it’s a little different. This is because businesses in almost every industry can have an eCommerce site, so within the eCommerce industry, you’ve got lots of sectors and niches all competing for space.

Competition is a common problem that we have tackled with clients before. Our approach is to define what is unique about you and then get clear on it in your branding, content output, and across social media platforms.

Our content services can help to create clear messaging and on-brand content that shows consumers why you’re different from others in your niche. 

In eCommerce, social media is also essential. We offer social media strategy services that help you build a social calendar, have consistent output across channels, and give you a space to engage with your consumers. Through consumer interaction, you can further narrow down your product output to meet the needs of your audience.

#4 Digital Fatigue of Consumers

When searching for eCommerce marketing strategy ideas and retail marketing, you may forget just how much messaging is out there for retail brands just like your own. This excessive amount of information being thrown at consumers can lead to something called digital fatigue.

Digital fatigue is essentially the mental and emotional wariness consumers may feel due to excessive use of digital services. This might include social media, email, and other digital platforms.

For retail brands, email and social media marketing are common eCommerce marketing strategies, but with the number of emails consumers get and the number of social media ads and influencer collaborations they see, it can all feel a bit much. So, how do you get your brand out there and engage consumers who already have quite enough digital engagement already?

Our approach includes a mindful and user-centric strategy. We can segment your audience and build more personal communication with each different group. Instead of bombarding consumers with emails, we use social media to provide value to customers’ lives and foster engagement. User-generated content should take centre stage on social media platforms, and all content created should be made for quality and not quantity purposes.

Being mindful and setting boundaries with your own marketing strategy is an excellent way to show consumers you’re not buying into the excessive information that the digital age currently puts out. It communicates your values as a brand that is just as digitally fatigued as its audience and in need of more valuable, thoughtful, and engaging content instead.

#5 Constantly Changing Consumer Behaviour

Consumer behaviour changes often, and unfortunately for retail brands, this often means chasing to catch up.

When you work with Rokir, we’ll ensure there’s less running to catch up and more taking advantage of new trends early. Through our web development and social media services, we can collate a wide range of data on consumer behaviour and take notice when things start to change.

The analytics these platforms provide can help us tweak your social media output when necessary and improve your website when consumer behaviour demands it.

And the proof?

A snapshot of our clients and previous work.

Website Development | Hosting | Social Media Management


Website Development | Branding

Fairbrother Fuels and Barbecues

Hosting | Product SEO

Walter Nash

Website Development | Hosting

Pro Coffee

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Working with Rokir

Rokir has many digital solutions that lend themselves well to creating a complete digital strategy as a retail business. We can help you to boost sales, increase your customer list, and meet all of your goals.

Get in contact with us now, and let’s chat about how we can help your eCommerce business today.

Frequently Asked Questions

Can you optimise product pages for search engines?

Yes. Using SEO, or Search Engine Optimisation, is a fantastic method of optimising product pages. This method involves implementing targeted keywords, backlinks, and more to improve the search visibility of individual pages and attract customers to your products.

Increasing web traffic can involve a whole range of digital services, like SEO for on-page optimisation, content marketing to boost engagement and visibility, and social media campaigns to convert followers into customers.

For retail businesses, website design needs to focus on being user-friendly and visually appealing. Developers need to ensure navigation around the website is easy, that the website works across devices, and that users can find what they’re looking for, whether through filters or searches.

Social media can be an excellent asset to a digital strategy for a retail business. It boosts your visibility online and can be an effective way to build relationships with your customers as it allows direct contact. On top of this, organic product discovery is made more accessible through social media platforms and hashtag usage, and your social media can act as a conduit to push followers to your website, boosting traffic.

So how can we help?


Creating digital strategies that help you make an impact and drive your outreach.


Transforming businesses through user focused website design and development.


Capturing the magic in your business and helping you to create content that converts.


Helping you leave the breadcrumbs to make your website and digital assets more searchable.


Laying the foundations and celebrating successful and industry-leading business.


Reliable and scalable hosting solutions to suit business from day 1 to year 50+

Check out the handy resources below for our most up to date blogs, guides and templates to help you achieve your digital goals.


Request a 30 minute call to discuss how we can help grow your business.