As a healthcare company, you likely have a lot of hands-on services. You might schedule in-person appointments or offer at-home services, so why would a website help you? Do you really need to pay someone to build you a professional website?
The answer is yes, and here are nine reasons why.
1. An Online Presence
Whether we like it or not, in this digital age we live in, having an online presence is key to being recognised as a brand, getting customers, and building credibility in your industry. In fact, if you don’t have a website, many Millennials and Gen-Z’ers are likely to be put off.
A website serves many, many purposes. It includes information about who you are, what you offer, how you started, and how people can contact you. A well-optimised website will also help people to find your business. If they search for services like the ones that you offer on Google, and your website incorporates good SEO, you’ll likely be the top search engine result, making it way more likely someone will pick your business.
In short, if you want people to know you exist, you need a website.
2. Information Hub
One of the key ways you can use your website is to give people information about your healthcare business and what it does. Someone looking for your services will want to know who you are so that they can decide whether to trust you. In the world of healthcare, trust is incredibly important, so giving your customers information about who you are, how you’re qualified, and how you can help them is going to improve the chances that they pick you.
3. Accessibility
Healthcare is an industry where accessibility is non-negotiable—though we’d argue that you should be aiming for accessibility, no matter the industry you’re in. And so, having an easily navigable and user-friendly website that details everything from your services to your story is highly important.
For many people making a phone call to book a service can feel uncomfortable, but for some, it is a completely inaccessible method of reaching your business. Consider how a website may make it simpler for clients to not only find you but to engage with you.
4. Advertise Skills
How do people know you’re the best at what you do? Can they read testimonials about you? Can they see the results of your treatments? If you don’t know how someone knows you’re the best, then you’ve got a problem. Firstly, because why would someone choose you if you’re not their best option, but also because this is a key part of advertising.
A website (and a comprehensive social media strategy) is key to communicating why a customer should choose you. Did you know a website is the only form of 24-hour marketing? This means that for 24 hours a day, every single day of every week of every year, someone can log onto your website and see positive testimonials, before and afters, and a whole range of endorsements that mean people want to choose your business.
5. Better Customer Communication
A website not only has a contact page where people can find your phone number and address, but you can also include a contact form where customers can email questions before booking. Increasing customer communication opportunities can help customers feel heard, make sure they get the best treatment for their needs, and help you build a relationship with them.
6. Feedback and Reviews
Nowadays, people don’t want to fill in compliments cards or take a phone survey to rate your services, but they will happily log onto your website and leave a review. While this can be negative in some cases, many people will write positive reviews that you can showcase on your site. And, even a negative review can be helpful.
Your website can serve as an easy space for people to review your services, give you feedback, and help you improve your output. And remember, though negative reviews are pretty horrible, the way you respond to them is what defines you as a business.
7. Consistent Branding
Your brand, including brand colours, fonts, tone of voice, logo, and more, needs to be consistent and it needs to be recognisable. Having a website that includes all your branding can ensure that customers recognise your business, whether on social media, in the media from PR output or when seeing your products in-store.
Branding has a huge impact on your business and can be the make or break to success. Harness the power of a website as a 24-hour form of marketing your brand.
8. Education
A website can serve as a great place to educate customers and searchers. You can create a blog space on the site which will draw in clients looking for answers to commonly asked questions. Not only will this get people onto your site, but it will also set you up as an authority in your field, improving credibility and making your business seem professional.
9. Scheduling
Lastly, a website serves as a very simple way to make appointments. Web developers can build an appointment scheduling place where customers can find openings for your services without needing to pick up the phone.
This increases the accessibility of your services and keeps your calendar in order. Never again will you have double bookings or unevenly spread appointments.
Final Thoughts
A professional and easy-to-use website is essential for your healthcare business in 2024. It has so many benefits, including giving your business authority, helping customers find you, and keeping your appointments in order.
Building a website can be difficult if you don’t have much experience. So, if you don’t know where to start then why not get in contact with the experts at Rokir?
We have been building professional and intuitive websites for businesses in the healthcare industry for a long time, so you can put your trust in us. Check out our website development services for more information and give us a call to chat about how we can help you today.
Hi I’m Alex, Blog and PR Copywriter
