Social media is the place to be for up-and-coming fashion designers, artists, and other creatives. It just takes one post being seen by the right person or going viral for your career to suddenly skyrocket. For this reason, you’ve likely got at least one social media platform already in use.
Social media, while an incredible marketing resource, can be difficult to keep up with though. As a fashion designer, you’re probably already putting a lot of your creative juices into designing clothes and collections. This means that you might feel tapped out of ideas when it comes to visual content for your socials.
Have no fear though, Rokir is here to help.
Visual content can range from behind-the-scenes to silly dances to ad campaigns. There are tonnes of things you can create for your fashion business and we’ve come up with a few below just to get you started. Check out our nine ideas for visual content for new fashion designers below.
#1 Outfit Try-Ons
One of the best ways to show your designs is to get them on somebody. Having try-ons means that potential customers can see the outfit off the hanger on the person. Since clothes are meant to be worn by people and not coat hangers, seeing them on a person really will make someone more likely to buy them. They can understand how it fits, how it will look, and as long as you list the information, which size they should buy.
Try-ons can be fun too. They don’t need to be static images or simple videos! Try using some cool transitions between outfits in the same collection to grab people’s attention. You could also look out for trending audio to use to make the video more appealing or even incorporate video trends into the try-on.
#2 Behind-the-scenes Content
People love to see what goes on behind closed doors, especially in industries that they’re less familiar with. Why not take your followers into the world of fashion design? Consider content like ‘A day in the life of a fashion designer,’ or have employee takeovers where the show what they’re doing throughout the day.
Other BTS footage that could work could be onset footage, like behind the scenes of a photoshoot for an ad campaign, or, indeed, behind the scenes at a runway show.
#3 Garment Construction From Start to Finish
Showing your followers how your garments are made can really humanise the process. If you care about sustainability and responsibility in fashion, then showing how a garment is constructed, from start to finish, is a good way of justifying the price. It shows the expertise and hard work used to create just one piece.
In addition, people tend to be interested in things they don’t understand. This kind of content could engage followers who have never made a piece of clothing before.
#4 Illustrations
Fashion designers tend to start in 2D which means illustrations. You’ll find followers like to see early sketches of your work. Especially if you can show them how that piece was brought to life!
The ‘How it started… how it’s going,’ trend comes up time and time again with different trending audio and it works very well for this kind of visual content.
#5 Interviews
We love piece-to-camera interviews because it helps followers get to know the person behind the brand. As a new fashion designer, it could be a good idea to make sure your face is on your platform often. While people might not immediately recognise your clothes, they will remember your face.
On top of this, we’re in an era where stylists and designers are their own kind of celebrity! So building a brand that focuses on you as the designer might be a good way to get your brand some attention.
#6 Runway Shows and Installations
Have you got shows coming up? Are you installing or showcasing your work anywhere anytime soon? Show your followers the prep, take them behind the scenes of the set-up, and definitely capture footage of the final piece.
This is the kind of content that can be reworked time and time again.
It showcases your work and accomplishments and also establishes you as a player in your industry. Show your followers that others are already interested in your pieces!
#7 Inspiration Compilations
All fashion collections will have some inspiration or concept behind it. Why not show it off? Create a compilation of inspirational pictures, videos, and ideas to show your followers where the final pieces started.
You should also use this idea to create a buzz around new collections. Creating an inspirational teaser for the next collection will get people interested in what’s coming up and hopefully ensure they buy something.
#8 User-Generated Content
Getting your clothes on bodies is a priority, but even better than try-ons? User-generated content. Not only are people seeing your clothes on other human bodies but they’re seeing other people excited about your clothing and choosing to wear it.
You can send out clothing to influencers to generate UGC. But you can also use things like hashtags to ensure that the content of people wearing your clothes can be found by you. Encourage people who’ve bought your clothes to post pictures and videos under a specific hashtag and to tag you!
User-generated content helps followers to trust your brand and see real-life reviews of your clothing.
#9 Ad Campaigns
Lastly, many of our ideas include less polished and more real content, but that doesn’t mean there’s no room for polished content as a new fashion designer. If you’re putting time and money into ads and photoshoots, then get that content on your social media. Make sure people can see the highly stylised shots too, so that your brand voice can speak for itself.
Final Thought
There are so many different ways to create and use visual content as a new fashion designer. We haven’t even scratched the surface with this list.
Key takeaways from this list should be that pretty much anything can used for content. And that creating a buzz through teasers, early-stage sketches, or even inspiration pictures can help engage followers and ensure they keep checking your profile for updates.
We know that social media can take up a lot of time. So if you’re a new designer in need of social media support then we can help you. Rokir is a full-service digital agency and we offer many digital services, including social media services and content creation.
We work collaboratively with you to create a tailor-made package of services that suit your needs and support the growth of your business. Contact the team today to find out more about what we can do for you and your fashion business.
Hi I’m Alex, Blog and PR Copywriter
