Are you a pet service provider? Are you looking to boost your sales and improve engagement with your brand? Email marketing could be just the thing for you.
In the world of social media, it might feel like going back in time to opt for an email marketing campaign. But email marketing is still as effective as it was before social media. There are lots of options for marketing this way, and it lends itself well to pet services.
This post will cover why you should use email marketing as a pet service. And what kind of strategies you should use for your campaigns. Take a look below now to learn more.
Why Should I Use Email Marketing as a Pet Service?
Email marketing is a fantastic digital strategy that all businesses, including pet services, should employ where they can. There are many benefits to using this kind of marketing, including the following:
- Direct communication with pet owners: One thing social media might miss is direct communication with pet owners. While they might see your Instagram post or TikTok video, an email directly into the inbox of a pet owner is far more likely to be seen. And even if they don’t read it, your brand name is popping up on their screen reminding them that you’re there.
- Cost-effective tool: An email marketing campaign is pretty cheap. You don’t need to employ a social media manager for it. In fact, it’s a really easy marketing tool for the complete novice because we all know how to send an email!
- Targeted approach: Another way traditional and social media marketing might fall behind email marketing is in the segmentation available to an email marketing campaign. Through tools like MailChimp, pet service businesses can split their audience into specific groups. This means you can send campaigns specifically to dog owners or to customers with more than one pet, and not bombard your email list with lots of information they don’t need. Specificity and personalisation can help to make your customers feel seen.
- Customer loyalty: With consistent engagement, your customers have a direct line to you and are reminded of your presence each time you email. This can inspire customer loyalty and ensure that the next time they need services like the ones that you offer, they will choose your brand.
- Measurable: We’re always advocates for measuring your marketing strategies and email marketing campaigns are very easily measured. If you’re using software like MailChimp, HubSpot, and Zoho, you can find reports on each campaign. This helps you get an idea of what’s working and what isn’t each time you email your customer list. This means that you can tweak and improve your campaigns each and every time.
9 Email Campaigns Pet Owners Will Love
So, what should you be sending out to your pet owner email list? Below are just a few of the possible campaigns that you can send out and why we think your email list will love them.
#1 Welcome Emails
Got a new client or subscriber? Make sure that you have an automated welcome email for anyone who signs up. A welcome email can make your new subscriber feel, well, welcome! Give a brief overview of services. Include handy links, and ensure that they know what to expect from you as a brand in this set of emails.
#2 Key Services
Sometimes, people need a refresher. So sending out emails highlighting key services can be a welcome reminder of all that you do. This is a good campaign to send out to customers you haven’t seen in a while. Its also ideal for those who might not be engaging with your regular campaigns.
Additionally, if you have a new service to promote, send an email about that too! Don’t just rely on things like your social media and word of mouth to get the word out there.
#3 Offers and Promotions
Obviously, you should be sending out emails when you’re running promotions, bundle deals, or seasonal offers! It’s a great way to not only drum up sales but also to win back any customers who may have been missing from your business for a while.
Using segmentation tools is also great for this kind of campaign. If you’ve got a promotion on something specific, like grooming services or dog treats, then make sure to send it out specifically to the parts of your audience who would want to hear about it.
#4 Pet Care Tips
Pet care tips are a good campaign if you’ve got a decent chunk of new pet owners in your email list. It can be a welcome email for someone just learning the ropes with pet care. Additionally, sending these campaigns to seasoned pet owners could also benefit them!
#5 Seasonal Advice
Pet owners may need a gentle reminder during seasonal changes. For example, when it gets hot, some pets need to be kept indoors. This kind of advice might be well-known for some pet owners, but those new to owning a pet or who have never experienced a heatwave or cold snap with their pet might want this advice. Again, another great place to use those handy segmentation tools.
#6 Training Tips
Many people can struggle with training their pets. And some may not have the means to send them for special training with professionals. This means that training tips can be really helpful. Additionally, if you offer training services, you can use this kind of campaign to give away handy snippets and advertise your services for more information.
On top of training for key commands, you could also send out fun training tips, like teaching your pet dog to high-five. These fun tips would go down a treat with dog owners!
#7 Monthly Newsletter
A monthly newsletter is a fantastic way to keep your customers up to date on what is going on within your brand. Have you got news to share? Are you opening another location? Offering discounts? Put it all in the newsletter!
#8 Pet Spotlights
For slower months, or as a regular email, why not create a pet spotlights campaign? The campaign could include inspiring stories or even be used to promote sales and discounts. Everyone loves seeing cute pet pictures, so, with their owner’s consent, consider doing pet spotlights!
#9 Winback Campaigns
Winback campaigns are used to win back customers who may not have been into your shop recently or who are not engaging with your content. You can find these users through the wide variety of email marketing tools available and entreat them to return with discounts or offers.
WInback emails can often be sent in stages too. You can start with a gentle reminder of your services before bringing in the big guns and offering discounts!
Final Thoughts
Email marketing is a great way to stay engaged with your audience and keep them abreast of changes in your business. There are tonnes of campaign options for pet services, and we have covered just a few in this post.
If you’d like support with your pet service business but don’t know where to start, you’ve come to the right place. Rokir is a full-service digital agency offering a wide variety of tools to businesses across a range of industries.
Hi I’m Alex, Blog and PR Copywriter
