Is your website difficult and costly to update? It may be time for an update

Does your school need a new website?

How do you know when your school website needs an upgrade? After all, does it really matter if your school website looks like it was built in 2005, when Facebook was still called The Facebook?

Well, the answer is yes, it does. It matters because your school website is the hub of your school’s branding and marketing. It’s a navigation point for prospective parents, pupils, and staff, and a core hub of information for your current students. For people who’ve never even seen your school, your school website can tell them everything they need to know: what the building looks like, what your ethos is, who your staff are, and how best to get in touch with you.

In short, your school website connects you to your local community. And an old school website gives the impression that your school is similarly stuck in a time warp. A new school website, however, speaks of the care you put into your school, your pupils, and your team.

Why is it so important to have a school website?

These days, having an up-to-date school website is absolutely critical. Gone are the days of searching for schools in the yellow pages. Now, schools need a website that ranks highly in a Google search and appeals to both regular users and visitors.

Because you’re so familiar with your school and its website, it can be easy to forget that your school website serves as an introduction and provides visitors with their first impression of your school. And even once visitors have turned into regular users, either as parents, pupils, or staff members, your school website becomes a hub of information.

This means your school website has two main functions, to attract and to inform. To achieve these two goals, it needs to be easy to use, well laid out, nicely designed, and also honest. Essentially, there is no point in having a school website that presents your school inaccurately – but that doesn’t mean you can’t shout about what makes you stand out. In fact, your school website is exactly the place to do that – don’t wait for pupils to enrol to show them why your school is the best place for them, tell them why from their first glance.

6 reasons why your school might need a new website

1. It’s costly or difficult to update

If you want to update your school’s website with new information, where do you go? Do you have to ask whoever built the website to code it in for you, which might be expensive? Or is there only one person in the school who has access to your website’s content management system (CMS)?

Schools today need a website they can update themselves – quickly and easily, and whenever they need to. Only then can they offer up-to-date, accurate and relevant information for all website visitors.

2. You’re looking to or have recently had a rebrand

Maybe your school has undergone significant changes in recent years. You’ve got a new headteacher, your buildings have undergone renovation, or you’ve formed part of a multi-academy trust. Or maybe it’s just time for a change. Rebranding your school can be a good opportunity to leave the past behind and bring every part of your school, including your website, into the present.

But remember, 94% of first impressions are based on the design of your website. And rebranding without redesigning your website can lead to a disjointed, patchwork feel. A full school website redesign, however, gives people a reason to engage with your website and can help create brand awareness.

3. It doesn’t reflect your ethos

When it comes to schools, these days parents have plenty of options. Naturally, they want their children to go to successful schools, so how do they work out which school is best for their child? They window shop online.

This is especially true of families that are moving to a new area. Researching local schools online is the best way for parents new to the area to find out what each school is all about. But if your school website doesn’t reflect your values and ethos, or if it doesn’t reflect an ethos at all, your school is going to get passed over for the schools with websites that do.

4. Your data collection is proving challenging

Capturing prospective parent information is the key to growing your school’s community and maximising your enrolments. With the correct data, you can nurture leads through every stage of your marketing funnel, from awareness to enrolment. 

There are a few key places that you’ll want to be capturing these contact details on your school website, such as your:

• ‘Book a tour’ page
• Contact page
• Event registration forms.
• Enrolments form

If the current forms on your website make it difficult to collect data, you may be missing this crucial information. Analysing website form data will allow you to learn things about your users, such as their location, contact details, and how many children they have. You must design forms that convert by choosing form objectives, clear labels, and creating an easy to navigate design. 

Do you think that the forms on your website aren’t up to scratch? Your admissions team is almost certainly missing out!

5. You can’t integrate it with other software

As well as being easy to update and navigate, schools must be able to provide updates across their website, parent app, social media, emails and more, at the click of a button. Helping to improve parental engagement levels, and connect the website seamlessly to the rest of school.

Are your admin staff finding it time consuming to post updates across multiple platforms? If the answers yes then it’s worth looking at how you can streamline your processes, and a new website may help!

6. It’s difficult to navigate

If someone can’t find what they need on your website in a reasonable time, it’s going to cause you a problem. Either by creating traffic in your emails or phone lines from people who should be able to get what they need on your website, or by forcing users to take their search to another school’s website.

It is therefore essential for schools to regularly assess their website content, and put themselves in the shoes of their online visitors. Is there too little content, or too much? Can people easily find the answers they need, or do they have to wade through lots of other information first? It may be that you need to organise your content, and implement a better website structure, to help make things simpler to navigate.

How can Rokir help?

With our websites for schools, we can ensure that your school’s ethos and brand come across in an instant – and your achievements and approach are hard to ignore. With eye-catching, professional designs, our websites make it easy for parents to find key information and gain insight into everyday school life.

Plus, by building your website with Rokir, you can:

• Publish your school calendar and easily keep it up-to-date
• Post important notices, ensuring they are front and centre for parents
• Automatically update your newsfeed and/or blog across your website
• Upload and display your policies and documents to parents
• Share news direct to your social media accounts

So, whether it’s a website for your primary school, secondary school, multi-academy trust, or independent school, click here to find out how Rokir can help.

Alternatively, click here to book a discovery call at a time that suits you, or give us a call on