The beauty and healthcare industries are large markets with lots of different segments and niches. This makes marketing both easy and hard. While marketing to your niche in the beauty or healthcare industry means appealing to the audience and their needs, growth can become stagnant without a wider digital strategy.
At Rokir, we understand how difficult it can be to get the balance between marketing to a single niche and growing your business by attracting new consumers. Beauty and healthcare marketing is a balancing act, but we’re here to help.
Below are some of the most common limitations that beauty and healthcare businesses face when developing a digital strategy, along with the ways in which Rokir can help you overcome them with our range of services.
Whether it’s digital marketing tips for beauty brands or full-scale web development for a new healthcare company, Rokir has experience in a wide range of digital strategies for the industry.
No matter your niche, market segment, or target audience, consumer scepticism is a huge hurdle that beauty and healthcare businesses face in digital marketing. Without the advantage of being able to go into a shop and physically try out a product, customers may find it hard to trust your brand.
Consumer scepticism comes from many factors, including previous disappointments on the part of the consumer, inconsistent reviews, product safety concerns, and even the rapidly changing trends within the industry. Some of these factors are completely out of your control, but others aren’t.
One of the most advantageous beauty marketing trends currently used across the industry is influencer marketing. Whether for your skincare marketing strategy or as part of the marketing for a new makeup campaign, having a real person talk about your products and attest to their efficacy can make a huge difference to customer trust.
Additionally, user-generated content is another great way to enhance your marketing strategy. Reviews, reposted images and videos, and other user-generated content can all boost the credibility of your brand.
At Rokir, we would employ a strategic combination of social media marketing and content creation to build consumer trust and brand credibility to overcome the hurdle of scepticism in your consumer base.
Transparency and traceability are no longer just buzzwords in beauty and healthcare marketing; they’re consumer demands. Customers today want to know where their products are coming from and what is in them to ensure that what they’re putting on their skin is actually going to do some good.
As the biggest organ in the body, consumer awareness of skin health is now playing an important role in the brands that they choose to support.
Rokir can work with you to create social media campaigns that enhance the transparency and traceability of your brand. We can also help in web development to build a website that boosts customer trust in your products.
For marketing in the beauty industry in particular, inclusivity is absolutely essential. As a business, you don’t want your target market to feel left out of your campaigns, so ensuring you are championing inclusivity across your branding, social media strategy, and even your website is key.
Rokir can help you build and maintain a website that ensures diversity and inclusivity in your brand, and we can enhance this message through targeted content creation and a social media strategy that communicates these values as clearly as possible.
Sometimes, when scrolling through the latest beauty and healthcare marketing trends, it can all feel a bit overwhelming. Beauty and healthcare are both saturated markets, so trying to stand out is often an uphill battle.
But we’re here to make it more straightforward for you.
Rokir is a digital agency with a proven track record of creating unique branding that tells a story. Storytelling in brand building is one of the best ways to ensure you stand apart from the rest. We’ll help you market to your target audience, use branding that attracts clients from the right places, and ensure that your social media gets noticed by consumers and the media alike.
A huge hurdle faced in both beauty and healthcare marketing strategies is the speed with which the industries change. One minute, it’s all about turmeric lattes and the next, we’re drinking celery juice for every meal.
Beauty and health are volatile markets in the sense that new trends can completely blindside brands that were previously seeing good growth and success.
At Rokir, our marketing approach keeps you ahead of trends, abreast of changes, and ready to take on anything that the market throws at you. We take an incredibly hands-on approach to our health and beauty clients, and we’ll ensure that you stay ahead in your market segment.
Healthcare marketing is an area where sensitivity is key. Your clients may be struggling with chronic illness, looking to manage mental health conditions, or facing health troubles that require a sensitive hand.
At Rokir, part of our strategy is to get truly and fully immersed in your brand. This means we get to know you and your target market thoroughly. This immersive approach gives us all we need to ensure sensitivity and respect throughout the work we do for you.
A snapshot of our clients and previous work.
Website Development
Website development | Copywriting | Hosting & Support
Website Development | Hosting
Website Development | Social Media Management
” In 2023 I decided myskincare.ie needed a little rebrand. I wanted to evolve our website as our online side of the business had grown massively since covid and I was managing the whole site myself and literally had to process every order manually and step by step. Our goals were to have a better shopping experience for our clients, express checkout, shipping system and an area on our website to highlight our expertise and wealth of knowledge we have as a team.
We were introduced to Rokir Media.
James and Jade are experts in all aspects of web development, marketing and all things socials. Jade is the marketing brains, she created a social media strategy for us that has brought our social page alive again without draining me of time. She is super like super organised which in return makes myself and Zoe super organised. Working with Jade is fun and you would know her day job is her absolute passion. She is full of ideas and really brought my vision to life. Her expertise and aesthetic eye for social content creation makes every video enjoyable to watch and I loved watching and learning my team’s favourite treats and tips to share over the past couple of months.
James is the support and the creative genius that is always on the other end of the phone, especially in times of trouble, madness of black friday and peak periods. If you explain an issue you have that is making your day to day life harder, he will come up with a solution. He delivered all his promises to me and I cant wait to see other ideas we have for the website come to life as we step through 2024.
We find I have more free time to now look at future goals for the website, to work in my business rather than being so consumed by just the website.
I think our website will always be a work in progress as MySkincare is always evolving , Rokir are leading their industry, always pushing the boundaries and being super creative. I think we’re a super match. “
– Karan Burke, Founder & Owner
MySkincare
For businesses looking for web development, content creation, and social media marketing in the healthcare and business industries, Rokir should be your first call. We have experience in beauty and healthcare marketing and offer a wide range of digital services that support your growth and success in the sector.
Contact Rokir now to find out more about how we can enhance your beauty and healthcare business.
Beauty marketing refers to all of the different marketing solutions you employ to enhance awareness of your brand, improve sales, gain customers, and maintain repeat customers. It can involve SEO strategies, web development, and social media campaigns.
SEO benefits beauty companies in a number of ways. The first and most important way is that employing SEO will move your website up through the Google search rankings. If your website is at the top of the Google Search page, it is more likely to be clicked on by searchers, and therefore, more people will make it to your site. SEO has a significant impact on your KPIs, too and can help you to increase sales.
The target market for your beauty marketing will vary depending on your brand and your client base. Key segments of the beauty industry include skincare, haircare, makeup, fragrances, and toiletries, and within each, there are even more customer segments, like over-40s, eco-consumers, and vegan customers.
Social media marketing in healthcare can have a huge impact on consumer scepticism, brand loyalty, and the way you engage with customers. User-generated content and influencer marketing can both boost the way customers perceive your healthcare products.
A social media strategy ensures that you have pre-planned content to regularly post on your social media channels. This means your marketing is consistent, and your brand is in constant communication with your audience. For a beauty and healthcare company, a social media strategy can mean more followers, more user-generated content, more positive reviews, and more sales.
Blogging is a brilliant marketing tool used across industries to drive website traffic and boost your conversion rate. For beauty companies, this can mean drawing buyers from organic search results as well as from shares on social media platforms. Using SEO alongside blogging can mean searchers looking for answers to beauty-based questions will be drawn to your site via the answers in your blog, boosting your brand visibility.
Creating digital strategies that help you make an impact and drive your outreach.
Transforming businesses through user focused website design and development.
Capturing the magic in your business and helping you to create content that converts.
Helping you leave the breadcrumbs to make your website and digital assets more searchable.
Laying the foundations and celebrating successful and industry-leading business.
Reliable and scalable hosting solutions to suit business from day 1 to year 50+
Check out the handy resources below for our most up to date blogs, guides and templates to help you achieve your digital goals.
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