In the ever-evolving landscape of the beauty industry, standing out requires more than just exceptional products. It needs a strategic and targeted approach to marketing. As your beauty brand strives for prominence and connection with consumers, partnering with a specialist marketing agency is the best way to get started.
When it comes to choosing between specialist vs general marketing agencies, you’ll find several benefits with the former. So, what are these benefits, and how can you best utilise them for your business and brand?
Why Work with a Specialist Marketing Agency?
Specialist Knowledge
Perhaps the most obvious benefit to partnering with a specialist marketing agency is that they’ll have specialist knowledge about your industry. As specialists in the beauty industry, for example, we at Rokir have a nuanced understanding of market trends and consumer behaviour, as well as up-to-date knowledge of your competitors.
By working with a specialist marketing agency, you can reap the rewards of this knowledge and passion, and rest assured knowing you’ll be working with experts in your business’s specialist field day in and day out.
Access to Specialist Tools
If an agency specialises in a particular industry, they’ll have more budget to spend on specialist tools for that industry. This is due to less time and money being spent on trying out multiple tools for trial and error – they know what tools work best, and how to use them.
A specialist agency will use specialist tools to stay in the know about the niche details of your field, allowing them to track beauty-related terms and trends, see some of these platforms below. The teams working on your account will have the contextual knowledge, and access to specific software, and platforms to improve your online presence.
Adaptability to Trends
By working in the same industry as you, tailored agencies will be much more tuned in to the news and trends your industry witnesses. Whether it’s a new social media platform, or an untapped trend in content marketing, these kinds of agencies are likely to know about it first.
Familiarity with Best Practices
As people who work exclusively within one industry, your specialist agency will be fully up to speed on what works best within that space. From approaching your marketing strategy, to knowledge around what may resonates best with your audience, a specialised agency will undoubtedly have a leg-up over a more generalised one.
This deep level of understanding your consumer will not only help you streamline your digital strategy, but it’ll help you and your business evolve with the industry and perform with relevancy.
Free Up Your Time (And Your Teams)
Like most business owners, you might feel overwhelmed with your current activities and workload. By partnering with a specialist agency, you can outsource some of your marketing needs, enabling you to focus on your core projects. This also keeps costs down in the long-term by paying a single salary for a team of support (and without the additional pressure of managing a bigger inhouse team). Also, your digital marketing will not suffer if a team member is experiencing problems or is on annual leave as the agency will function independently.
By outsourcing elements of your marketing to an agency, you can relieve this pressure off your staff and ensure that your own organisation’s marketing activities are on course to meet objectives.
Regulation Adherence
A specialised agency will be completely in the loop about the laws and regulations of your specific industry. This makes communication easier between you and your marketing agency – you won’t need to explain your way through certain opportunities and limitations because of industry regulations. In fact, it’s entirely the opposite – your agency should be able to help you spot them.
Strong Track Record
To be a trusted specialist marketing agency, you need to have the results to prove you know what you’re doing. By choosing a team with a history of delivering results in the beauty sector, you know they’ll provide the same for you.
A beauty-specific marketing agency can set realistic, industry-specific KPIs. They can accurately benchmark your business against your competitors by having a thorough understanding of the industry at large, as well as from their own past results.
Streamline Your Marketing Technique with Rokir
When it comes to digital marketing, there are plenty of perks to working with a specialist agency over a generic one. From having a thorough understanding of the industry to simply understanding you as a client, the whole digital marketing process can be streamlined when both parties are always on the same page, with the same specialist knowledge.
Whether it’s our SEO experts helping you with a site audit or our digital strategists helping you create a whole new marketing approach, find out how we can help you by getting in touch. At Rokir, we have a member who specialises in beauty marketing, so send us a DM to get started.
Hi I’m James, Business Development Manager here at ROKIR
