Do I Need a Website as a Nail Artist?

The simple answer to this question is yes. As a nail artist, having a website can have lots of benefits. It can streamline the booking process, and it can make your business findable by people looking for your services.

However, not all nail artists have a website, so you might be wondering if it’s right for you. In this article, we’ll take you through the benefits of having a website as a nail artist. As well as the other options you could have in your nail art business.

Find out more below.

Benefits of a Website as a Nail Artist

Having a website is usually a must for businesses these days. Generally, when someone is interested in your business, they will do a quick Google search for you to find out more about what you can offer. In fact, it’s actually pretty abnormal not to have some kind of online presence now. So, having a website is one of the easiest ways to ensure you have an online presence.

Below, we’ll go into ways that having an online presence can benefit you within the beauty industry.

Your Business Can be Found

This might seem obvious, but if someone puts the name of your business into the Google search bar and can’t find you, then they’re probably going to choose one of your competitors for their nail services. A website is an easy way to make sure clients can find you.

On top of being able to find you, you can ensure that your website has all the information that they need to get in contact and book your services too.

You Can Take Online Bookings

An online booking system is easily added to a website nowadays. In fact, many people prefer online bookings so that they don’t have to call businesses up. An online booking system will streamline your bookings and make it easier for clients to get what they need. Does your business have multiple nail artists? Give your clients the option to book with a specific nail artist or be placed with any artist available at their preferred date and time.

With an online booking system, all your bookings are going on in the background. This means you don’t need to dedicate time to answering the phone and sorting bookings. Instead, you have more time to perform your actual duties!

Secure Way to Receive Money

With online booking systems, you’re also generally giving customers a secure way to pay. It means you’ll be handed less cash and can avoid having to count things up. Instead, your booking system collates all the information you need.

Showcase Your Work

Aside from the logistical benefits of a website, there are other benefits too. One of the main ones is that it can showcase your work as a nail artist.

You can add a gallery to your site with all of your recent work. You can even ensure that you’re explaining different types of nail art, nail extensions, services etc. This can be done through the use of photographs and infographics. For example, if you charge more for more complex nail art, then having photographic examples of each level of intricacy can help clients understand what they want and which option to choose.

Draw In New Clients

Lastly, having a website is a good way to draw in clients looking for your services! (but not always in the way you think)

While someone searching for nail art will likely find your website, you could also use methods to bring in clients who are searching for related terms. For example, if someone is searching for how to do nail art themselves at home, then they might be drawn to your website if you build a blog and create a post around the keyword ‘how to do nail art at home.’

A blog is an incredibly easy way to bring in new clients. You can use keywords that are commonly searched by your target audience. This will ensure they find your website and learn about your services through the blog post.

Blogging is a really useful digital marketing technique. But if you don’t have the time to create your own, then remember that Rokir offers blog writing services!

Alternative Options for Nail Artists

While a website can have many benefits, you might not have the time to set one up. You might also have decided that you can reach your audience through other means. We’ll take a look at those below.

Social Media

Instagram, TikTok, and Facebook are all platforms that work really well for nail artists. All of them allow you to upload pictures and videos, and you can interact with clients on them. You can also build a personal brand throughout them by using consistent typography, brand colours and more.

The interactive nature of social media means that you can reply to comments and even create content based on what your clients want. This keeps them engaged which, in turn, keeps your brand on their feed.

Your social media profile can also include all of the contact information that potential clients need to find you. Using options like Instagram Highlights, you can also answer FAQs and advise people about things like the intricacy of nail art we discussed earlier.

Social media can be a difficult marketing tool to keep up with as a busy nail artist. If you’re looking for support with your social media, then Rokir offers social media services that we can tailor specifically to your needs.

Email Marketing

While we would always suggest that you have some form of static marketing, like a social media profile or website, email marketing is a great way to stay in touch with clients, inform them of changes and let them know when you have discounts and sales running.

Email marketing is a good supplement to a website or social media platform as it offers a more personalised interaction with clients. It can also be used to draw clients back in who may not have been in the salon for a while. This kind of targeted approach works very well through emails, so it is something to consider.

Conclusion

A website is usually a must for businesses, but as a nail artist, we’d say that having at least a social media profile or website is necessary. A website may be preferable over social media if you’d like an in-built booking system that allows you total control over how bookings are done.

If you would like to build a website for your nail services but don’t know where to start, we’ve got you covered. Rokir offers web development services to build a website that suits clients’ needs and preferences. Our web development services can also be combined with our other digital services for a tailored approach.

Contact the team today for more information.