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For Solmate’s 2020 Black Friday sale, their request of the Mad Fish team was to launch a PPC campaign that focused on increasing bottom of funnel transactions and sales/revenue YoY compared to previous Black Friday campaigns. The were looking to sell out older inventory to make space for 2021 new products. The Mad Fish team identified key platforms, budget recommendations, and overarching creative direction for all assets.
This is one of the biggest campaign pushes Solmate Socks does each year. We worked with Solmate to develop our paid strategy around this “Early Black Friday Sale” campaign. We created and launched a sprint campaign that included 109 ad variations across a series of paid media channels including Facebook, Instagram, Pinterest, Amazon and Google Ads. With a mix of innovative ad copy, keywords, audience targeting, and eye-catching ad creatives we were able to increase sales year-over-year.
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This 2020 Black Friday campaign resulted in a 173.98% increase YoY in overall website purchases and a 234.84% increase in website purchase conversion value. The campaign also generated a 91.58% improvement on return on ad spend year over year. This Early Black Friday sale also resulted in the largest YoY growth for campaigns on social channels to date.
Want to see more? Here are some other example of our work that you may be interested in.
Website Development | Social Media Management
Website Development | Social Media Management
Website Development | Social Media Management
Website Development | Social Media Management
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