AGRICULTURE
Boost your agricultural brand awareness and conversion rate with Rokir.
Agribusiness is a large industry in the global market. Encompassing everything from crop production and livestock farming to agricultural services and agricultural technology businesses, you need a digital agency that truly understands the business.
Rokir offers a wide range of digital services that are the perfect fit for an agriculture business just like yours.
As a digital agency, we’re well aware that every industry has its own obstacles when it comes to marketing; the agricultural industry is no different. Below, you’ll find some of the key marketing hurdles that agribusinesses must overcome to enhance growth, increase sales, and boost brand awareness. We’ll let you know how Rokir can help you to jump these hurdles and be on your way to success in no time.
Digital Limitations Affecting Agriculture Companies
The agriculture industry is a relatively niche market sector. Though vast in scale, those on the outside tend to have little understanding of the finer points that make the industry what it is. This leads to a variety of obstacles when it comes to agribusiness marketing.
#1 Brand Awareness and Digital Presence
One major obstacle that agribusinesses face is brand awareness and digital presence. For an agricultural business, getting your name out there is essential. The agriculture market is huge, so making sure that your name is the one those outside of the industry know and remember is going to make a significant difference to your sales, service uptake, and growth.
At Rokir, building a brand is one of our key services. We combine web development with social media strategies and content creation to cultivate branding that tells the story behind your agriculture company.
In our experience of marketing in agriculture, clients love an agribusiness that has a rich story behind it. Let Rokir help you tell that story and enhance your brand visibility, digital presence, and customer loyalty in one go.
#2 Customer Relationship
Customer relationships are key in the agricultural industry, and one of the problems of agricultural marketing comes from nurturing this relationship. As a highly exclusive industry, one of the first stages of agricultural marketing is to educate new consumers on what it is you do.
Educational content is a handy marketing tool for agribusinesses, as it creates the basis for a trusting relationship between business and consumer. From here, it’s all about nurturing that relationship. Keep your clients up to date with changes in the industry, explore new advances in technology, and create methods of communication that are easy for them to use.
Rokir can support the cultivation of positive customer relationships in a few ways. First things first, we can build you a user-friendly website that translates well across devices. With more and more people logging onto brand websites on their mobile devices, it just makes sense to do this.
We can help you build a strong social media presence. A place where you can cultivate a community and connect with your consumers in one accessible place. We’ll also help you create educational content, update consumers, and do everything we can to ensure that all your customer relationships are positive.
#3 Moving to eCommerce
In the digital age, online shopping is the most popular way that consumers around the globe get their goods. But for farm shops and rural businesses, this could seem like a foreign concept. After all, who doesn’t love going out to a local farm shop for organic groceries?
However, if you’re looking for growth in the agriculture market, then embracing digital technology and e-commerce is going to do you some good. While it probably seems a bit strange to move your local, community-based shop online, consumers are still looking for local produce and to support small businesses. They just want to be able to get their hands on it without leaving their sofa!
At Rokir, we’re all about the digital. Which means we’re in a great position to help you embrace online shopping and increase your sales.
#4 Sustainability Concerns
The climate crisis is a hot topic at present, and it looks like it’s going to be so for a long while yet. This means that for agribusinesses, really upselling your eco-practices, championing the sustainability of homegrown produce, and showing how technological advancements are making the agricultural industry greener by the day can all help to bring in the eco-conscious consumer.
If you’re looking to expand your customer base to draw in niche consumers, like those looking for sustainable produce, then Rokir can help. Sustainable marketing of agricultural products requires an expert hand, and our social media strategy services lend themselves especially well to this marketing strategy.
#5 Seasonal Variability of Products and Services
Seasonal variability is an aspect of agriculture that those who aren’t in the industry tend to forget about. With year-round produce and a global agricultural trade, homegrown agribusinesses may find it difficult to market products that are only seasonally available.
We believe this aspect of the agricultural market is what makes it so unique, and in our marketing strategy for agricultural products, the seasonal variation of products is just another USP.
#6 Transparency, Credibility, and Trust
Transparency of supply chains, trust in your brand, and credibility as an authority in your industry are key elements of building a loyal customer base as an agricultural business. Transparency links back to sustainability but is also an important selling point for customers looking for homegrown produce.
Using social media and creative content, Rokir can help you communicate these brand values to your audience and build a brand that is trusted by the wider community.
And the proof?
A snapshot of our clients and previous work.
Website Development | Hosting
Website Development | Hosting
Website Development | Social Media Management
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Working with Rokir
Rokir provides a wide range of digital services to farming and agriculture businesses across the UK and Ireland. If you’re looking for a digital agency that understands the unique needs of the agriculture industry and offers different types of agricultural marketing, then you’ve found us.
Contact Rokir today and let’s have a chat about what we can do for your agribusiness.
Frequently Asked Questions
What is the role of marketing in agricultural business?
In agribusinesses such as farming, agritourism and eco research, marketing plays an important role in connecting businesses with consumers. It keeps clients up to date with changes, educates them on the industry at large, and helps to build brand credibility and awareness. It is vital for growth in the agribusiness sector.
How could a social media strategy help my agritourism and farming business?
A social media strategy can have many benefits for your farm and agritourism business. These include (but are not limited to) the following:
- Increasing brand awareness
- Fostering customer engagement
- Improving educational output
- Community building
- Keeping your audience up to date with events
- Supporting networking and partnerships
- Improving recruitment
Why is a good website important for agribusiness?
A good website is important for any agribusiness because it can act as a place for information on your brand, to showcase your products and services, for general marketing, to boost credibility, and for online visibility and accessibility purposes.
Having a website that is optimised for user experience can help you attract and retain more users for longer periods. Which will result in people spending more time reading your content and exploring your products and services.
A great website will always leave an impression on its users. So even if they do not buy from you right away, yours is the first name they’ll remember when looking to buy agricultural products or services in the future.
How do you market agricultural services?
Marketing agricultural services involves building a trustworthy brand. Educating and boosting the knowledge of consumers and clients, and working to cement your credibility and authority as a brand.
How would blogging and PR help my agriculture business?
Blogging is an excellent method of content marketing. It allows you to create and share valuable and industry-specific content that draws in readers. This not only brings people to your site and boosts visibility, but it also helps to establish your brand as an authority in the industry. Additionally, PR can get your name out to a broader audience and get more people talking about your business.
So how can we help?
SOCIAL MEDIA STRATEGY
Creating digital strategies that help you make an impact and drive your outreach.
WEBSITE DEVELOPMENT
Transforming businesses through user focused website design and development.
CONTENT SERVICES
Capturing the magic in your agribusiness and helping you to create content that converts.
SEO
Helping you leave the breadcrumbs to make your website and digital assets more searchable.
BLOG AND PR COPYWRITING
Laying the foundations and celebrating successful and industry-leading businesses.
HOSTING
Reliable and scalable hosting solutions to suit business from day 1 to year 50+
Useful Links
Check out the handy resources below for our most up to date blogs, guides and templates to help you achieve your digital goals.
